Social Media During a Crisis

Social media has become a great way to stay up to date on the news, celebrities and other on the go information. One thing that social media has come in handy for is finding out information  as it is happening, socially in a crisis. Now this can be difficult because you can never really be sure what information is correct and that makes things harder because in a crisis you really need to know what is going on, especially if you could be in harms way. It is very important for some one from the company that is having the crisis or someone that can correctly give information,  is running their social media accounts, so followers are accurately given information as it comes in.

The bombing in Brussels in a prime example of how social media can be a vital source of information in a time of a crisis. Most people will say that twitter has become the source for crisis communication, companies live tweet all the information they know which can be good and can sometimes be bad. This article from Simplifying.com has done a fantastic job talking about how each company handled this crisis. Each account or company that was relatively involved in the brussels bombing did a really good job of keeping on top of things and staying clear of miscommunication. The first few tweets were form Eurocontrol and the Brussels Airport, giving little information but letting the public know there was a crisis and the airport had been shut down until further notice.

Screen Shot 2017-03-29 at 11.42.01 PMAfter that, a few airlines were tweet and retweeting things from Eurocontrol and the airport. The airport’s twitter account was giving steady updates the entire time the crisis was happening. Facebook also played a big role because people were able to mark themselves safe so their friends and family knew they were okay.

The strategies they used were effective because they were constantly updating the public on what was happening, narrowing the window for miscommunication. The CEO of Brussels Airline also took to Twitter, Facebook and LinkedIn to express concern and how he was working on the problem. This is important because people want to know someone of that importance hasn’t just disappeared in a time of need.

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ALS Ice Bucket Challenge

Social media campaigns have become the new way to reach your audience effectively and for the most part, for free! So a lot of companies have decided to use social media campaigns to get their point across, gain new customers and help a good cause! A wonderful and wildly popular example is the ALS Ice Bucket Challenge which grew through each platform of social media it entered. ALS is a disease and the challenge was simple. Nominate 3 people to take the challenge (dump a bucket of ice cold water on your head) or donate to the ALS association . Well this reached millions of people. 17 million people uploaded their video of their Ice Bucket Challenge, the videos were watched by 440 million people and watched over 10 billion times (ALS Association)!! WOW.

People that accepted the challenge donated too because, its going to a good cause so why not?? So after the phenomenon that was this challenge, it raised $115 million. After some research I found that they spent about 47 million raised on 5 different research areas; gene discovery, disease model development, identification of biomarkers, click trials and drug development (Money.com). So it is obvious that this campaign was overwhelming successful considering in the year 2013 they only brought in $23.5 million.

I think there are a few reasons this was so popular, one being that the challenge is easy and fun. This is something that can be funny for the person doing it and the people watching, making it something that everyone wants to participate in. It was shared on multiple social media platforms, and it went to such a good cause, it was hard to pass up the feeling of doing good by participating and donating!

Taco Bout A Great Marketing Strategy

In the world of today, when everyone turns to Twitter and Facebook for their news, who needs the the media to help them get the word out? For the most part, companies don’t rely on others to make sure they get the word out about their new campaign or their new product, they do it themselves! And there are some companies that do a really good job with it. One in particular that seems to stand out to me is none other than… Taco Bell. Yes, Taco Bell the fast food restaurant that campaigned for A TACO AN EMOJI!!! They sure did put their social media skills to the test when they released an electronic petition for followers, and fans of the taco to sign and sure enough it was wildly successful. But they didn’t stop there, they took it a step further to create the #TacoEmojiEngine! You use that hashtag, the newly created taco emoji and an emoji of your choice, and it literally creates a new, personalized taco emoji!!! WOW. Check this out!

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Taco Bell has as killer social media game and they aren’t afraid to use that to their advantage. They are great with customer service too.  My roommate who is a huge fan of Taco Bell (and thats an understatement),  received a subpar taco from them and tweeted this picture and tagged the company. Sure enough, they were quick to respond and SENT HER A GIFT CARD!! screen-shot-2017-03-03-at-12-46-19-pmscreen-shot-2017-03-03-at-12-47-12-pm

Same day and everything, now that is effective!! They are great at getting back to customers and keeping them coming back, even if their taco doesn’t look so hot.

They are also great at keeping their content funny, short, and interesting. And speaking of that, they also have a new, slightly outrageous (but in a good way) campaign and contest. If you haven’t heard, Taco Bell is running a contest in which the winning couple gets a wedding in Las Vegas at Taco Bell. Oh yes. Couples can enter through either Twitter or Instagram using the hashtag #loveandtacos and #contest and tagged @tacobell of course.

I mean Taco Bell really has a way of engaging customers. Recently more and more people have fallen in love with Taco Bell because of their social media and the things that their fans and followers have shared about them on social media. So cheers to Taco Bell, their awesome social media and steady stream of delicious taco pictures on Instagram, we wouldn’t want it any other way!