Social media has become a great way to stay up to date on the news, celebrities and other on the go information. One thing that social media has come in handy for is finding out information as it is happening, socially in a crisis. Now this can be difficult because you can never really be sure what information is correct and that makes things harder because in a crisis you really need to know what is going on, especially if you could be in harms way. It is very important for some one from the company that is having the crisis or someone that can correctly give information, is running their social media accounts, so followers are accurately given information as it comes in.
The bombing in Brussels in a prime example of how social media can be a vital source of information in a time of a crisis. Most people will say that twitter has become the source for crisis communication, companies live tweet all the information they know which can be good and can sometimes be bad. This article from Simplifying.com has done a fantastic job talking about how each company handled this crisis. Each account or company that was relatively involved in the brussels bombing did a really good job of keeping on top of things and staying clear of miscommunication. The first few tweets were form Eurocontrol and the Brussels Airport, giving little information but letting the public know there was a crisis and the airport had been shut down until further notice.
After that, a few airlines were tweet and retweeting things from Eurocontrol and the airport. The airport’s twitter account was giving steady updates the entire time the crisis was happening. Facebook also played a big role because people were able to mark themselves safe so their friends and family knew they were okay.
The strategies they used were effective because they were constantly updating the public on what was happening, narrowing the window for miscommunication. The CEO of Brussels Airline also took to Twitter, Facebook and LinkedIn to express concern and how he was working on the problem. This is important because people want to know someone of that importance hasn’t just disappeared in a time of need.