Social Media in a Nutshell

New Media Communications was a very interactive course in which we explored various social media platforms and the most effective ways to utilize them for an individual business.  Each class was spent discussing a specific platform, and the benefits it provides to its users.  On the surface, it seems as if these platforms aren’t too complex, however, as you dig deeper, you learn more about analytics, appropriate content, and how to grab an audience’s attention.

One of the most important things that I learned throughout this class is that not just anyone can run a company’s social media sites.  It is very important to take into account all of the research and development that goes along with creating a successful social media presence.  It is very easy for people to claim that they have a social media presence, but if you’re not constantly keeping up with new trends, it is easy to fall behind.  I thought that my social media presence was fairly good, but from this class, I learned there is lots more I can do to advance my social media skills.  Although I am a fashion major, social media is something I would be interested in pursuing as a career.

Personally, my favorite social media platform is Instagram (probably because I have the most followers on that platform.)  I think that the content on Instagram, for me, is more appealing.  I enjoy seeing pictures and videos rather than long Facebook rants.  I also think that it is easier to create a following using this platform, whereas other platforms limit me in my creative expression.

I really enjoyed this class, and I thought it was interesting to learn about the “behind the scenes” aspect to all of the creative content posted on various social media platforms.  It is definitely a cool career, and something I would consider.  I know I can better improve my personal social media sites, and have a stronger social media presence.  0e15a3f1612eb62ae5990bbf94755304-615x435

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ALS Ice Bucket Challenge

Social media campaigns have become the new way to reach your audience effectively and for the most part, for free! So a lot of companies have decided to use social media campaigns to get their point across, gain new customers and help a good cause! A wonderful and wildly popular example is the ALS Ice Bucket Challenge which grew through each platform of social media it entered. ALS is a disease and the challenge was simple. Nominate 3 people to take the challenge (dump a bucket of ice cold water on your head) or donate to the ALS association . Well this reached millions of people. 17 million people uploaded their video of their Ice Bucket Challenge, the videos were watched by 440 million people and watched over 10 billion times (ALS Association)!! WOW.

People that accepted the challenge donated too because, its going to a good cause so why not?? So after the phenomenon that was this challenge, it raised $115 million. After some research I found that they spent about 47 million raised on 5 different research areas; gene discovery, disease model development, identification of biomarkers, click trials and drug development (Money.com). So it is obvious that this campaign was overwhelming successful considering in the year 2013 they only brought in $23.5 million.

I think there are a few reasons this was so popular, one being that the challenge is easy and fun. This is something that can be funny for the person doing it and the people watching, making it something that everyone wants to participate in. It was shared on multiple social media platforms, and it went to such a good cause, it was hard to pass up the feeling of doing good by participating and donating!

Taco Bout A Great Marketing Strategy

In the world of today, when everyone turns to Twitter and Facebook for their news, who needs the the media to help them get the word out? For the most part, companies don’t rely on others to make sure they get the word out about their new campaign or their new product, they do it themselves! And there are some companies that do a really good job with it. One in particular that seems to stand out to me is none other than… Taco Bell. Yes, Taco Bell the fast food restaurant that campaigned for A TACO AN EMOJI!!! They sure did put their social media skills to the test when they released an electronic petition for followers, and fans of the taco to sign and sure enough it was wildly successful. But they didn’t stop there, they took it a step further to create the #TacoEmojiEngine! You use that hashtag, the newly created taco emoji and an emoji of your choice, and it literally creates a new, personalized taco emoji!!! WOW. Check this out!

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Taco Bell has as killer social media game and they aren’t afraid to use that to their advantage. They are great with customer service too.  My roommate who is a huge fan of Taco Bell (and thats an understatement),  received a subpar taco from them and tweeted this picture and tagged the company. Sure enough, they were quick to respond and SENT HER A GIFT CARD!! screen-shot-2017-03-03-at-12-46-19-pmscreen-shot-2017-03-03-at-12-47-12-pm

Same day and everything, now that is effective!! They are great at getting back to customers and keeping them coming back, even if their taco doesn’t look so hot.

They are also great at keeping their content funny, short, and interesting. And speaking of that, they also have a new, slightly outrageous (but in a good way) campaign and contest. If you haven’t heard, Taco Bell is running a contest in which the winning couple gets a wedding in Las Vegas at Taco Bell. Oh yes. Couples can enter through either Twitter or Instagram using the hashtag #loveandtacos and #contest and tagged @tacobell of course.

I mean Taco Bell really has a way of engaging customers. Recently more and more people have fallen in love with Taco Bell because of their social media and the things that their fans and followers have shared about them on social media. So cheers to Taco Bell, their awesome social media and steady stream of delicious taco pictures on Instagram, we wouldn’t want it any other way!