Taco Bout A Great Marketing Strategy

In the world of today, when everyone turns to Twitter and Facebook for their news, who needs the the media to help them get the word out? For the most part, companies don’t rely on others to make sure they get the word out about their new campaign or their new product, they do it themselves! And there are some companies that do a really good job with it. One in particular that seems to stand out to me is none other than… Taco Bell. Yes, Taco Bell the fast food restaurant that campaigned for A TACO AN EMOJI!!! They sure did put their social media skills to the test when they released an electronic petition for followers, and fans of the taco to sign and sure enough it was wildly successful. But they didn’t stop there, they took it a step further to create the #TacoEmojiEngine! You use that hashtag, the newly created taco emoji and an emoji of your choice, and it literally creates a new, personalized taco emoji!!! WOW. Check this out!

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Taco Bell has as killer social media game and they aren’t afraid to use that to their advantage. They are great with customer service too.  My roommate who is a huge fan of Taco Bell (and thats an understatement),  received a subpar taco from them and tweeted this picture and tagged the company. Sure enough, they were quick to respond and SENT HER A GIFT CARD!! screen-shot-2017-03-03-at-12-46-19-pmscreen-shot-2017-03-03-at-12-47-12-pm

Same day and everything, now that is effective!! They are great at getting back to customers and keeping them coming back, even if their taco doesn’t look so hot.

They are also great at keeping their content funny, short, and interesting. And speaking of that, they also have a new, slightly outrageous (but in a good way) campaign and contest. If you haven’t heard, Taco Bell is running a contest in which the winning couple gets a wedding in Las Vegas at Taco Bell. Oh yes. Couples can enter through either Twitter or Instagram using the hashtag #loveandtacos and #contest and tagged @tacobell of course.

I mean Taco Bell really has a way of engaging customers. Recently more and more people have fallen in love with Taco Bell because of their social media and the things that their fans and followers have shared about them on social media. So cheers to Taco Bell, their awesome social media and steady stream of delicious taco pictures on Instagram, we wouldn’t want it any other way!

 

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