Social Media in a Nutshell

New Media Communications was a very interactive course in which we explored various social media platforms and the most effective ways to utilize them for an individual business.  Each class was spent discussing a specific platform, and the benefits it provides to its users.  On the surface, it seems as if these platforms aren’t too complex, however, as you dig deeper, you learn more about analytics, appropriate content, and how to grab an audience’s attention.

One of the most important things that I learned throughout this class is that not just anyone can run a company’s social media sites.  It is very important to take into account all of the research and development that goes along with creating a successful social media presence.  It is very easy for people to claim that they have a social media presence, but if you’re not constantly keeping up with new trends, it is easy to fall behind.  I thought that my social media presence was fairly good, but from this class, I learned there is lots more I can do to advance my social media skills.  Although I am a fashion major, social media is something I would be interested in pursuing as a career.

Personally, my favorite social media platform is Instagram (probably because I have the most followers on that platform.)  I think that the content on Instagram, for me, is more appealing.  I enjoy seeing pictures and videos rather than long Facebook rants.  I also think that it is easier to create a following using this platform, whereas other platforms limit me in my creative expression.

I really enjoyed this class, and I thought it was interesting to learn about the “behind the scenes” aspect to all of the creative content posted on various social media platforms.  It is definitely a cool career, and something I would consider.  I know I can better improve my personal social media sites, and have a stronger social media presence.  0e15a3f1612eb62ae5990bbf94755304-615x435


Twitter Takeover

Twitter rose to fame back in the early 2000s when social media was on the verge of becoming the next big thing. But did anyone know how big Twitter would become? I definitely had no idea. I use it to tag friends in silly memes and tweet at celebrities that will never give me the time of day but it has become so much more than that. It seems like each minute, a new news article is featured somewhere on social media, long before a newspaper or magazine even has time to put something together. Twitter has basically become the best place to get your news nowadays and ABC News agrees.

ABC News describes how twitter is making its way to becoming the most sought after way to get daily news in their article; Is Twitter the News Outlet of the 21st Century? They talk about how twitter beats prime time news and breaking news to get their content on twitter first. Even celebrities and other famous people can use this as a chance to bypass the media and connect directly with their fans. Businesses have a more direct way of connect with their customers as well.

Everything from celebrity breakups to terrorist attacks to viral dances become breaking news on twitter. I know if I hear about something, the first place I go is either Twitter or Facebook to see if I can find information about it and more than likely, it is all over my news feed. Its being shared by everyone and coming from every broadcasting company out there. NBC, ABC, CNN, FOX and all of the news stations have twitter accounts that are always up to date and keeping you filled in on all the latest news.

So yes, I agree that this has been the go to for all of my news and updates and more and more people join twitter just so they can get a faster more convenient way of getting top stories and breaking news. Even my dad, (who just 2 months ago traded his Blackberry, yes thats right a Blackberry, for an iPhone) made a twitter account for all of those reasons above. It is time we accept the fact that Twitter is still growing and it might be time to switch to social media for your news if you haven’t already!